Friday, September 29, 2023

Elon Musk Announces $8 Fee for Twitter ‘Blue Tick’

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Elon Musk wants people to pay $8 per month to get their Twitter accounts verified. ‘Notable’ accounts on Twitter are often verified, and a blue tick is added to their user name. Due to the unfairness of the existing system, Musk has proclaimed that the full certification procedure would be available for a fee. We describe Musk’s comments and the Twitter verification in detail.

What does a Twitter blue tick mean?

Simply put, a blue tick signifies the authenticity of an account of a person in the public interest. 

According to Twitter, the badge is awarded to accounts that are “authentic, noteworthy, and active.” The following persons or businesses are qualified:

• Public servants and offices

• Organizations, businesses, and brands

• News organizations and journalists

• Entertainment businesses, such as movie studios, television networks, and music organisations

• Entertainment performers, directors, and anyone working in public relations for such businesses or their productions;

• Athletes participating in the Olympics and Paralympics, teams, leagues, and coaches in sports and video games, as well as activists, organizers, and other significant people

Others could be verified when they can show that they have used Twitter consistently over the last six months, adhere to Twitter’s rules, and refrain from posting anything that harasses, embarrasses, or degrades any person or group.

Before receiving the coveted blue tick, individuals and organizations that fall into the aforementioned categories must fulfill several standards; a complete list of them may be found on Twitter’s website.

What has Elon Musk the owner of Twitter stated about the verification procedure?

Musk stated on October 31 that “the entire authentication procedure is being rewritten right now” in response to another user. Later, on November 1, he tweeted that the business does have plans to charge for Blue Tick on Twitter. The present system of “lords and peasants” is ineffective, Musk claimed in a series of tweets, and he plans to “give power to the people! Blue for $8/month.”

To maintain their blue verification checkmark, users in the US must subscribe to Twitter Blue for $8 per month. However, he noted that the cost will be proportionate to the parity of purchasing power and adjusted for the nation. This implies that India may have lower pricing.

He also mentioned that individuals who pay will have access to more services. In his opinion, this will be “important to eliminating spam/scam,” and it involves “priority in answers, mentions, and search.” These individuals also will be able to upload lengthy audio and video, and “half as many adverts” will be displayed to them. Users will also have the opportunity to get around website paywalls, according to Musk, though this will depend on how cooperative publishers are with the business. Additionally, this will provide “Twitter with an income stream to pay content providers,” he continued.

Lastly, “there will be a supplementary tag underneath the name for an individual who is a public person, as is the case for politicians” for public figures. Twitter is reportedly looking towards a $99.99 yearly plan, according to another claim by The Platformer. For those who are unaware, the Twitter Blue membership already exists in several nations and grants its users access to special features. For instance, only users with a Twitter Blue membership are now able to modify tweets.

To combat spam and fraudulent accounts, Musk claims that users of the Twitter Blue Tick would be given preference in responses, mentions, and searches. This ensures that fake accounts with identical names and profile pictures cannot spam their way into mentions by giving verified accounts and public figures priority consideration. Legitimate prominent people will be given the ability to add a second tag to their profile, a tool that several politicians, actresses, and athletes have already started using.

In addition, Twitter will collaborate with select publishing companies to enable Twitter Blue Tick users to access material that is protected by a paywall. Initially, the emphasis will be mostly on articles, but it will eventually shift to include audio and video material as well.

The majority of the changes, though, will affect Twitter’s content producers. Twitter will be able to pay content producers that produce material for the network by charging $8 per month for Blue Tick privileges. This indicates that Twitter is likely to develop into a platform for content creators that upload a range of content, much like Instagram and YouTube.

Why do individuals desire the Blue Tick on their account and what does it mean?

A cherished feature on Twitter, the Blue Tick is often applied to the user handle following a verification procedure. To distinguish between authentic and parody accounts, look for the “blue tick,” which indicates that the account belongs to the named person or organisation. For example, journalists, politicians, and heads of state.

However, the “Blue tick” makes it evident that the profile is real and run by the specified person or company. This explains why a large number of consumers find it uncomfortable to pay for this option.

Remember that Twitter’s verification procedure has frequently drawn criticism. Many people have voiced their displeasure that the verification procedure is arbitrary and unjust and that it ought to be confirmed. Musk’s decision to make this accessible to anybody with the means to pay might create new income streams and quiet many of these detractors.

Considering that Twitter is a significant public platform, many also see the blue tick as a sign that they have “made it” on the website.

How does Twitter normally verify users?

Last year, Twitter reopened the verification procedure, allowing any user to immediately apply. Although there were still concerns, this was an effort to look more honest. Users are permitted to apply once every 30 days, and Twitter’s current requirements state that “an account still has to be ‘notable, legitimate and active’ to obtain verified.” The number of applications that one might submit was similarly unrestricted. In reality, when the application procedure was reopened, several applicants had their initial applications denied but were eventually accepted after a second or third effort.

Twitter certifies accounts in the categories listed: government, businesses, companies, and organisations; news outlets and journalists; entertainment; sports; activists, academic scientists, prominent figures from the religious community, and others. Additionally, the business had said at the moment that the policy will change based on who is confirmed.

Another issue that drew criticism was Twitter’s denial that the number of followers was essential for verification. Some users who had a lot of followers discovered they weren’t verified. Additionally, Twitter made it plain that an inactive verified account will lose the blue checkmark.

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